{"id":248,"date":"2025-05-14T11:16:53","date_gmt":"2025-05-14T09:16:53","guid":{"rendered":"https:\/\/www.almegautbildning.se\/?p=248"},"modified":"2025-10-21T15:28:01","modified_gmt":"2025-10-21T13:28:01","slug":"marknadsforing-av-gymnasieskolor","status":"publish","type":"post","link":"https:\/\/www.almegautbildning.se\/2025\/05\/14\/marknadsforing-av-gymnasieskolor\/","title":{"rendered":"Marknadsf\u00f6ring av gymnasieskolor"},"content":{"rendered":"<div class=\"wp-block wp-block-core-paragraph\">\n<p><\/p>\n<\/div>\n\n<div class=\"wp-block wp-block-core-paragraph\">\n<p>B\u00e5de ur individens och samh\u00e4llets perspektiv \u00e4r det viktigt att ungdomarna g\u00f6r s\u00e5 v\u00e4linformerade gymnasieval som m\u00f6jligt. Det f\u00f6ruts\u00e4tter i sin tur att marknadsf\u00f6ringen om gymnasieskolor sker p\u00e5 ett allsidigt, sakligt och korrekt s\u00e4tt.<\/p>\n<\/div>\n\n<div id=\"block-iconlink-block_0dafbc7675779c040b151742b1bf64ea\" class=\"Icon-link Icon-link--download\">\n      <a href=\"https:\/\/www.almegautbildning.se\/app\/uploads\/sites\/14\/2025\/10\/Marknadsforing-av-gymnasieutbildning-SKR-och-Almega-utbildning.pdf\" target=\"_blank\" class=\"Button is-button is-style-outline has-black-color is-style-outline Button--download\">\n      <div class=\"Button__text\">\n        Ladda ned hela st\u00f6dmaterialet h\u00e4r\n      <\/div>\n      <div class=\"Button__arrow \">\n                <svg class='icon icon--download'  width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8 -2.18557e-07L8 10M8 10L13 5M8 10L3 5\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M15 11.5V15H1V11.5\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        <\/div>\n    <\/a>\n  <\/div>\n\n\n<div class=\"wp-block wp-block-core-heading heading-in-sidebar\" id=\"checklista\"><a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='checklista' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">Checklista<\/h2>\n<\/div>\n\n<div class=\"wp-block wp-block-core-paragraph\">\n<p>H\u00e4r f\u00f6ljer en checklista som kan vara till hj\u00e4lp vid planering av en<br>marknadsf\u00f6ringsinsats.<\/p>\n<\/div>\n\n<div class=\"wp-block wp-block-core-heading\" id=\"utbildningsutbudet\">\n<h3 class=\"wp-block-heading\">Utbildningsutbudet<\/h3>\n<\/div>\n\n<div class=\"wp-block wp-block-core-list\">\n<ul class=\"wp-block-list\">\n<li>Programutbud, inriktningar, po\u00e4ngplan valbara kurser och<br>m\u00f6jligheter till individuella val.<\/li>\n\n\n\n<li>Om skolan visar p\u00e5 en viss profil b\u00f6r det tydligt framg\u00e5<br>profileringens omfattning och genomslag.<\/li>\n\n\n\n<li>Vad utbildningen leder till. Vilka m\u00f6jligheter till p\u00e5byggnad, vidare<br>studier, breddning och f\u00f6rdjupning som finns efter gymnasieskolan.<br>Vilka yrkesutg\u00e5ngar utbildningen leder till.<br>4 (4)<\/li>\n\n\n\n<li>V\u00e4rdegrund som pr\u00e4glar verksamheten.<\/li>\n\n\n\n<li>Studieplaneringen. Uppl\u00e4ggning och uppf\u00f6ljning av individuella<br>studieplaner.<\/li>\n\n\n\n<li>L\u00e4ge, tillg\u00e4nglighet och kommunikationer, m\u00f6jligheter till boende<br>p\u00e5 studieorten.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block wp-block-core-heading\" id=\"skolans-verksamhet\">\n<h3 class=\"wp-block-heading\">Skolans verksamhet<\/h3>\n<\/div>\n\n<div class=\"wp-block wp-block-core-list\">\n<ul class=\"wp-block-list\">\n<li>Information om huvudmannaskapet. Styrelse, \u00e4gare,<br>ledningsfunktion.<\/li>\n\n\n\n<li>Presentation av skolledning, pedagogisk personal, \u00f6vrig personal.<\/li>\n\n\n\n<li>L\u00e4rmilj\u00f6. Arbetsmilj\u00f6. Elevh\u00e4lsa. Materiella resurser.<\/li>\n\n\n\n<li>Trivselbefr\u00e4mjande aktiviteter som skolan initierar, n\u00e5got om<br>skolklimat.<\/li>\n\n\n\n<li>Olika projekt som skolan deltar i. Internationellt utbyte.<\/li>\n\n\n\n<li>Samarbetspartners, arbetslivskontakter, arbetsplatsf\u00f6rlagd<br>utbildning.<\/li>\n\n\n\n<li>F\u00f6reningar p\u00e5 skolan, elevk\u00e5r, f\u00f6r\u00e4ldraf\u00f6rening, skolidrottsf\u00f6rening,<br>alumnif\u00f6rening.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block wp-block-core-heading\" id=\"resultat\">\n<h3 class=\"wp-block-heading\">Resultat<\/h3>\n<\/div>\n\n<div class=\"wp-block wp-block-core-list\">\n<ul class=\"wp-block-list\">\n<li>Resultat och framg\u00e5ngar f\u00f6r skolans elever i olika sammanhang.<br>Ytterligare upplysningar<\/li>\n\n\n\n<li>Information om vart det g\u00e5r att v\u00e4nda sig f\u00f6r n\u00e4rmare upplysningar,<br>till exempel tidpunkter f\u00f6r \u00f6ppet hus eller skolbes\u00f6k.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"wp-block wp-block-core-paragraph\">\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e5de ur individens och samh\u00e4llets perspektiv \u00e4r det viktigt att ungdomarna g\u00f6r s\u00e5 v\u00e4linformerade gymnasieval som m\u00f6jligt. Det f\u00f6ruts\u00e4tter i sin tur att marknadsf\u00f6ringen om gymnasieskolor sker p\u00e5 ett allsidigt, sakligt och korrekt s\u00e4tt. Checklista &hellip;<\/p>\n","protected":false},"author":19886,"featured_media":266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[46,45,35],"article_type":[],"agreement":[],"for-members":[],"class_list":["post-248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skoljuridik","tag-gymnasieskolor","tag-marknadsforing","tag-skoljuridik"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/users\/19886"}],"replies":[{"embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/comments?post=248"}],"version-history":[{"count":10,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":1909,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/posts\/248\/revisions\/1909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/media\/266"}],"wp:attachment":[{"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/tags?post=248"},{"taxonomy":"type","embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/article_type?post=248"},{"taxonomy":"agreement","embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/agreement?post=248"},{"taxonomy":"for-members","embeddable":true,"href":"https:\/\/www.almegautbildning.se\/api\/wp\/v2\/for-members?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}